End of Month Report · April-June 2026

Refresh Dental Care
April-June Results

Across April to June, Refresh Dental Care recorded 34 open opportunities and A$825 in visible pipeline value, while Google Ads generated 27 tracked conversions. The clearest opportunity moving forward is helping more enquiries progress beyond the New Lead stage, with every visible opportunity still sitting open rather than converting through to a recorded outcome yet.

Prepared by Shoutout Digital
34
Open Opportunities
11
Google Ads Opportunities
27
Google Ads Conversions
A$825
Open Pipeline Value
Improve Lead Progression
Priority Moving Forward
This Reporting Period at a Glance
Open Opportunities 34
Unattributed Opportunities 23
Google Ads Opportunities 11
Google Ads Clicks 304
Won Revenue Shown A$0
01

Executive summary

What mattered most across April to June.

This summary brings together the most important verified April-June outcomes, so Refresh Dental Care can see the commercial picture quickly and clearly.

🏆Biggest Win Google Ads
Google Ads delivered 27 tracked conversions across the period.
That gives Refresh Dental Care a clear acquisition engine to keep building from, especially with the paid-search trend strengthening again in June.
⭐Strongest Performance Area Enquiry Flow
The practice continued generating enquiry activity, with 34 opportunities recorded and June contributing the strongest monthly volume.
Twenty-one of the 34 tracked opportunities were created in June, showing that demand did build more strongly toward the end of the reporting period.
!Main Opportunity Progression
The clearest opportunity is converting visible demand into recorded outcomes.
Every tracked opportunity is still sitting open at the New Lead stage, with no won revenue shown in the current pipeline view yet.
🎯Primary Focus Moving Forward
Improve Lead Progression.
There is enough demand coming through to justify stronger follow-up, tighter source tracking, and clearer movement from enquiry to booked treatment.
02

What we learned this period

The clearest lessons from the April to June data.

These takeaways focus on what the available data is genuinely telling us about enquiry quality, source visibility, and where the best next improvements are likely to come from.

🏆Strongest ResultPaid Search
Google Ads remains the clearest measurable acquisition channel in the reporting available.
It generated 304 clicks and 27 tracked conversions, while the source report also attributed 11 tracked opportunities directly to Google Ads.
📈Momentum ShiftJune
June was the strongest month for visible opportunity creation.
The export shows 21 opportunities created in June, compared with 7 in April and 6 in May, which points to stronger late-period demand activity.
⭐Key LearningSource Tracking
Source attribution still needs tightening.
Twenty-three of the 34 opportunities were unattributed in the source report, which makes it harder to read channel performance cleanly and to judge where the strongest commercial return is truly coming from.
💡Lead Quality InsightIntent Mix
The visible enquiry mix includes both genuine patient demand and day-to-day operational noise.
The available notes included a new-patient emergency enquiry, treatment questions, kids' clean enquiries, payment-plan administration, and even a wrong-number call, so enquiry volume alone does not tell the full quality story.
🎯Strategic OpportunityPipeline
The next gain is likely to come from progression discipline more than raw top-of-funnel volume.
All 34 opportunities are still open and sitting at New Lead, which suggests the biggest commercial lift now is helping more enquiries move into booked or won outcomes.
03

Results

What the April to June results meant.

This section focuses on the verified business and channel outcomes available for the period: tracked opportunities, open pipeline value, source mix, and paid-search performance.

✓
34
Open opportunities
◆
11
Google Ads opportunities
⌕
27
Google Ads conversions
↗
304
Google Ads clicks
$
A$825
Open pipeline value
○
0%
Won revenue shown
Visible opportunity source infographic
This circular view shows how the 34 tracked opportunities were split between attributed Google Ads opportunities and opportunities that were still unattributed in the dashboard source report.
34 Visible
opportunities
Unattributed23 opportunities
67.6%
Google Ads11 opportunities
32.4%
What the numbers mean
The period shows real demand coming through, but the commercial picture is still being blurred by limited source attribution and a pipeline that has not yet progressed to recorded wins.
34All tracked opportunities were still open at the time of the pipeline review.
A$825Visible open pipeline value was modest, which reinforces the need for stronger qualification and progression.
27Tracked conversions confirm that paid search is still generating measurable response.
23Most tracked opportunities still lacked a clear source label, which is the main reporting gap to fix.
Opportunity creation across the period
This view shows how the 34 tracked opportunities were distributed across April, May, and June.
34 Period
opportunities
April7 opportunities
20.6%
May6 opportunities
17.6%
June21 opportunities
61.8%
Month-by-month read
The strongest visible lift happened late in the period, with June representing the clear volume high point.
7Opportunities were recorded in April, with all visible source labels pointing to Google Ads.
6May remained steady, while the visible notes showed a mix of urgent care and new-patient intent.
21June carried the strongest opportunity volume, although the visible source attribution became much less complete.
04

Channel performance

What the available channels contributed.

This section focuses only on the channel data that was available for review. Where a source covered a different date range, we have labelled that clearly rather than blending it into the April-June totals.

⌕Google AdsActive
Google Ads was the clearest measurable acquisition channel in the reporting available.
It recorded 4,079 impressions, 304 clicks, and 27 conversions, with the charted trend strengthening again in June after a softer May.
View details
  • SpendAUD 7,587.47
  • Impressions4,079
  • Clicks304
  • Tracked conversions27
  • Average CPCAUD 24.96
  • Cost per conversionAUD 281.02
  • Conversion rate8.88%
↗Lead Source ReportAttribution
The lead-source view confirms response activity, but it also highlights a major attribution gap.
Google Ads accounted for 11 tracked opportunities, while 23 opportunities were still unattributed. That matters because stronger source hygiene will make future reporting much more useful for decision-making.
View details
  • Visible opportunities34
  • Google Ads opportunities11
  • Unattributed opportunities23
  • Won outcomes shown0
  • Lost outcomes shown0
⌂Website VisibilityContext
The reporting available included a broader website visibility snapshot rather than an April-June website total.
That broader view still shows the practice being found through organic, direct, social, and paid pathways, which is helpful context for overall discoverability, even though it should not be treated as a period-specific result.
View details
  • Total visitors (12-month snapshot)6.77K
  • Page views13.24K
  • Organic views5.18K
  • Direct views3.14K
  • Paid views1.44K
  • Social views2.67K
📍Google Business ProfileCurrent View
The latest GBP snapshot still shows active local intent around the clinic.
The available 30-day view showed 807 total GBP views, 46 website visits, and 52 calls, which suggests the profile is still contributing useful local discovery and action.
View details
  • Total views (30-day snapshot)807
  • Search views635
  • Maps views172
  • Website visits46
  • Calls52
  • Bookings0
05

Wins & opportunities

The executive read on what stood out.

🏆Biggest WinGoogle Ads
Paid search remained the clearest measurable driver of response.
Google Ads delivered 27 tracked conversions and 11 visible attributed opportunities in the source report.
📈Strongest Growth AreaJune Momentum
June showed the strongest visible opportunity flow.
Twenty-one opportunities were created in June, making it the clearest momentum month in the supplied period.
⭐Best Performing ChannelPaid Search
Google Ads is still the most dependable named acquisition channel in the reporting available.
It combines strong click and conversion volume with direct opportunity visibility in the CRM source report.
🎯Biggest OpportunityPipeline
Improve Lead Progression.
The best next gain is helping more enquiries move beyond New Lead and into a clearer commercial outcome.
⚠Area To WatchAttribution
Most tracked opportunities still do not have a reliable source label.
With 23 unattributed opportunities, reporting clarity and decision-making are both being held back by inconsistent source capture.
💡Strategic InsightIntent Quality
The enquiry mix includes real treatment intent, but it needs cleaner classification.
Urgent care, new-patient interest, treatment questions, and admin-related calls are all appearing in the same pipeline view, which means better categorisation will improve both follow-up and reporting accuracy.
06

Forward action plan

What we are doing moving forward, and why.

1
Improve lead progression.
What we are doing: Reviewing how open enquiries are being followed up so more of them can move beyond the New Lead stage into booked treatment pathways.
Why we are doing it: Every tracked opportunity is still open, which makes progression quality the clearest commercial improvement lever.
Expected outcome →More visible movement from enquiry to booked or won outcomes, and a clearer picture of true lead quality.
2
Tighten source attribution.
What we are doing: Improving source tracking hygiene so more opportunities are labelled accurately when they enter the CRM.
Why we are doing it: Twenty-three of the 34 tracked opportunities were unattributed, which limits how confidently channel performance can be assessed.
Expected outcome →Cleaner reporting, better channel decisions, and a more accurate view of which acquisition pathways are producing the best return.
3
Protect high-intent paid-search demand.
What we are doing: Continuing to support the paid-search activity that is already generating clicks and conversions, while watching conversion consistency closely.
Why we are doing it: Google Ads remains the strongest measurable acquisition channel in the reporting available, with stronger momentum visible again in June.
Expected outcome →More reliable enquiry volume from high-intent search demand without losing focus on lead quality and follow-up.

Shoutout Digital · End of Month Report · Refresh Dental Care · April-June 2026

April-June client report · Confidential · Prepared for client use only.

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